If you run a restaurant with a function room, weddings are the difference between a good year and a flat one. One booking can be worth thirty covers on a Tuesday, and families booking a wedding are choosing between you and the dedicated banqueting halls down the road.
Often the food isn't what loses you the booking. It's the room. Here's how a permanent flower wall changes your restaurant interior, and what to think about before you buy one.
The room has to photograph well before it has to feed anyone
By the time a family visits your venue, they have already looked at photos - yours, and everyone else's. A blank function room with a projector screen and a stack of chiavari chairs is hard to sell from a photograph, however good the kitchen is.
A floral feature wall gives the room something to be photographed against. It also gives you something to show families on the viewing, rather than asking them to imagine what the space could look like dressed.
Flower walls as restaurant interior design
Restaurant interior design is usually a choice between spending heavily on a full refit or living with a room that looks tired. An artificial flower wall sits between the two. It transforms the most visible wall in the room for a fraction of what a refurbishment costs, and it can be installed in an afternoon without closing the restaurant.
The same thinking applies beyond the function room. A flower wall behind the host stand, along a corridor, in a private dining room or beside the bar gives each space a focal point - and gives your interior a signature that guests recognise across your photography, your Google listing and your social feed.
Colour matters more here than in most venues
Ivory and blush suit a lot of British weddings, but they are not the whole picture. Reds, deep purples, yellows and gold accents carry far more weight for many South Asian celebrations, and a wedding backdrop that ignores that will sit unused for half your bookings.
Our flower wall range covers these properly:
- Red Foliage and Red & Pink for receptions and stage backdrops
- Orange, Red & Purple Foliage for warm, saturated schemes
- Yellow, Pink & Purple Foliage for mehndi and haldi functions
- Purple Tropical for something bolder
- Ivory Classic with Gold where you want a neutral base with a gold lift
One wall, several functions
A wedding is rarely one event. Mehndi, sangeet and the reception each have their own look, and a backdrop that only suits one of them is doing a third of the job it could.
Because our flower walls are built from individual 60cm x 40cm panels rather than a single fixed sheet, you can mix palettes and reconfigure between functions. Buy a run of yellows and purples for the mehndi and a run of reds for the reception, and you have two backdrops for not much more than the cost of one.
Panels can also be arranged wider than the standard 8ft x 8ft. For a wedding stage or mandap you will usually want a longer run - our panel calculator works out quantities for any size.
The cost compared to hiring in
Fresh floral decor is priced per event and gone the next morning. A permanent artificial flower wall is bought once and looks the same at the fiftieth function as it did at the first - no watering, no wilting, no seasonal price rises, and nothing to dispose of at 1am.
For a restaurant or banqueting hall holding functions regularly, the wall typically pays for itself in a small number of events. After that it is either saving you a decorator line on every booking, or earning as a chargeable add-on.
Working alongside your decorator
If families bring their own decorator, a permanent wall doesn't compete with them - it gives them a base to dress. Drapes, lighting, florals and signage all layer on top. What it removes is the blank wall that every decorator has to solve from scratch, and the cost that comes with it.
Add floral runners on the top table and the scheme carries through the room rather than stopping at the stage.
Practical points before you order
- Light it. Warm, even, front-facing light. Reds and purples go flat and muddy under a single harsh downlight.
- Leave standing room. Around two metres in front so guests can take full-length photos.
- Check your fixings. If you are leasing, or the building is listed, use a flower wall with a telescopic stand instead of fixing into the wall.
- Put your handle beside it. Every guest photo taken at that wall can carry your venue's name if you make tagging obvious.
- See how they go up. Our installation guide walks through fitting panels to a wall or a stand.
Browse the full range of flower wall panels, or send us a photo of your function room and we'll tell you how many panels the space needs and which palettes will work in it.