Prom season is short, concentrated and incredibly photo-driven. Every student wants the perfect picture in their outfit, and parents want one too. For event companies, proms, leavers' balls and graduation celebrations are a valuable summer season - if you get in early.
When proms and graduations are booked
Most UK school proms and leavers' balls take place in June and July, with university graduation celebrations around the same time. Prom committees, heads of year and parent groups often start planning in the autumn and winter before. If you want 2027 bookings, the time to start marketing is now through to early spring.
Why a flower wall is the prom centrepiece
- It's where the photos happen. The arrivals photo and the group photo are the most important moments of the night for most students.
- It suits every outfit. A neutral or soft-toned wall flatters every dress and suit colour.
- It's easy for schools. Delivered, installed and collected - no work for staff.
- It looks good on social media. Schools and venues share prom photos widely, giving your business free exposure to hundreds of local families.
Popular designs for proms and graduations
- Ivory Classic - elegant and flatters every outfit. The safest choice for mixed proms.
- Pink and Pink Blush with Grey - romantic, soft and very photogenic.
- Hot Pink - bold and fun for a party atmosphere.
- Green Tropical - perfect for themed proms such as tropical, jungle or garden party.
Styling ideas
- Neon with the year. "Class of 2027" or "Prom 2027" in neon makes every photo instantly dated and personal. More in neon signs and flower walls.
- Balloon garland in school colours. Pair the wall with balloons in the school's colours - see flower walls for balloon decorators.
- A wide wall for group photos. Friends will want photos in groups of six or more, so a wider wall pays off.
- An arrivals arch. A floral arch at the entrance creates a red-carpet moment.
How to win prom bookings
- Contact prom venues. Hotels and function rooms host several proms each summer - one relationship can bring multiple bookings.
- Reach prom committees and parent groups through schools and local community pages in the autumn and spring terms.
- Offer a prom package. Wall, neon with the year, balloons and an arch at a clear package price.
- Have your paperwork ready. Schools and venues may ask for insurance and a risk assessment - see what venues ask event suppliers for.
- Share last year's photos (with permission) - nothing sells a prom backdrop like real students enjoying it.
Frequently asked questions
When should I book a prom backdrop?
Most proms are in June and July, and the best suppliers are often booked months ahead, so plan in the autumn or winter before.
What is the best flower wall for a prom?
Ivory Classic suits every outfit and is the most popular choice. Pink and hot pink walls are great for a fun, party atmosphere.
Can you add the year to a prom flower wall?
Yes - a neon sign reading "Class of 2027" or similar is one of the most popular prom add-ons.
Get ready for prom season
Browse flower walls with stands and the full flower wall collection.