At most awards nights, conferences and product launches, the photo backdrop is a printed step-and-repeat banner: a vinyl wall covered in repeating logos. It does a job, but it's also the backdrop guests have seen a hundred times. More corporate planners are now asking for a flower or greenery wall instead - often with the brand's logo on top.
Here's how the two compare.
Step-and-repeat banners: the strengths
- Maximum logo exposure. Sponsors' logos appear in every photo, whatever the crop.
- Exact brand colours and room for several sponsors.
- Lightweight and quick to put up.
Step-and-repeat banners: the weaknesses
- Single use. Event-specific branding usually can't be reused, so it's a cost every time.
- Flat and corporate. They look functional rather than special, and guests are less excited to pose.
- Glare. Glossy vinyl can reflect camera flash and lighting.
Flower and greenery walls: the strengths
- Guests actually want the photo. A beautiful backdrop gets used all night, so the brand appears in far more photos.
- Premium feel. It signals a high-end event, which suits awards, galas and luxury launches.
- Reusable. The same wall can be rebranded with a new sign for the next event, which makes it better value over time.
- Depth and texture. Flowers photograph with depth and no glare.
Flower and greenery walls: the weaknesses
- Fewer logos. You get one strong logo or sign rather than a grid of sponsors.
- Heavier. It needs a proper stand and more setup time than a banner.
The best of both: a branded flower wall
Many planners combine the two:
- Logo on the wall. Mount the headline brand or event logo on the flower wall as a neon sign, a cut acrylic logo or a printed board.
- Sponsors nearby. Put the sponsor grid on a smaller banner or screen next to the wall, or on the red carpet route.
- Two zones. Use a step-and-repeat for the formal press line, and a flower wall for the guest photo moment.
Which design for corporate events?
- Artificial Greenery Wall Panels - the most corporate-friendly option. Logos stand out clearly against green.
- Green Tropical - lush and dramatic for launches and galas.
- Ivory Classic with Gold - elegant for awards nights and black-tie dinners.
- Design Your Own - match the flowers to the brand's colours.
Choosing to suit a brand is covered in choosing a flower wall that fits your brand.
Quick comparison
- Logo exposure: step-and-repeat wins.
- Guest engagement: flower wall wins.
- Reuse across events: flower wall wins.
- Premium feel: flower wall wins.
- Ease of transport: step-and-repeat wins.
Frequently asked questions
Can you put a logo on a flower wall?
Yes. A neon sign, cut acrylic logo or printed board can be mounted on the wall to brand it for each event.
Is a flower wall more expensive than a step-and-repeat banner?
Per event it can cost more, but a flower wall is reusable across many events with different branding, while a printed banner is usually single use.
Which is better for an awards night?
A flower wall gives a more premium feel and gets more guest photos. Many events use both: a banner for the press line and a flower wall for guests.
Upgrade your corporate events
Read more in corporate flower walls and the agency guide to brand activations, or browse flower walls with stands.