Couples already come to you for bouquets, buttonholes and table centres. More and more of them also ask: can you do a flower wall? A full fresh flower wall is expensive, short-lived and labour-intensive. An artificial one can be hired out again and again, and sits naturally alongside your fresh work.
Why artificial backdrops make sense for florists
- Bigger bookings. Adding a backdrop or arch to a wedding package raises the value of every enquiry you already get.
- Reusable stock. Fresh flowers are bought for one event. An artificial wall pays for itself over many hires, then keeps earning.
- Less pressure on wedding week. Large fresh installations take hours to build. An artificial wall sets up quickly and frees your time for the fresh work.
- Year-round income. Birthdays, baby showers, corporate events and Christmas parties all book backdrops, not just weddings.
What to stock first
A versatile flower wall
Start with a neutral design that suits most weddings. Ivory Classic, Ivory Blush with Foliage and Pink Blush are reliable choices. Our guide to which colours to buy first goes into more detail.
A ceremony arch
A flower arch (£1,100) frames ceremonies indoors or out, and you can dress it with fresh flowers on the day to match the bouquet. See when to choose an arch over a wall.
Runners and wreaths
Floral runners (£35) dress top tables and cake tables, and floral wreaths (£55) work on doors, chair backs and signs. Both are easy add-ons for a hire list.
Mixing fresh and artificial
Many florists use an artificial wall as the base and add fresh focal flowers, foliage or the couple's chosen blooms on the day. It gives a fresh, bespoke finish without rebuilding the whole wall every time. If you need an exact colour match, our Design Your Own Flower Wall option lets you choose the mix.
Pricing and selling backdrop hire
- Offer the backdrop as a package upgrade rather than a separate line, so couples see it as part of your floral design.
- Include delivery, set-up and collection in the price.
- Photograph every installation for your website and social media.
For guidance on prices, read how to price flower wall hire and 7 add-ons that increase booking value.
Ready-made options
Our flower wall packages give you a complete full-size wall in one order, and flower walls with stands are ready for venues where you can't fix anything to the walls.
Frequently asked questions
Should florists offer artificial flower walls?
Many do. An artificial wall can be hired out repeatedly, adds value to wedding packages and saves time compared with building a fresh installation for every event.
Can I add fresh flowers to an artificial flower wall?
Yes. Many florists use the artificial wall as a base and add fresh focal flowers on the day to match the bouquet and table designs.
What should a florist buy first for backdrop hire?
A neutral flower wall such as Ivory Classic or Pink Blush, followed by a ceremony arch and floral runners.