On match days, your hospitality suite sells itself. The rest of the week, it is a function room competing with hotels and dedicated wedding venues for parties, weddings and corporate events. A flower wall is one of the quickest ways to make a club room feel like an events venue, and to give guests the photo spot they now expect.
Where a flower wall earns its keep
Weddings and receptions
Many clubs host affordable wedding receptions, but couples often see a room built for match days. A flower wall behind the top table or as a photo spot changes that first impression on a show round. Our guide to flower walls for wedding venues explains why couples look for it.
Birthdays, christenings and wakes
Members and local families book club rooms for every kind of family occasion. Include the flower wall in your party packages, or offer it as a paid add-on.
Awards and presentation nights
End-of-season awards, sponsor dinners and player presentations all need a backdrop for photos. A flower wall looks smarter than a pop-up banner and works for every event in the calendar. Compare the options in flower wall vs step-and-repeat banner.
Ladies' days and match-day hospitality
Themed hospitality days and race-day-style events sell out faster when there is a place for guests to take photos and share them.
Choosing a design
- To suit every event: Ivory Classic or Ivory Foliage work for weddings, wakes and sponsor dinners alike.
- To match club colours: Red Foliage, Blue, Grey & Ivory Foliage or greenery panels add a hint of club identity without feeling like a merchandise stand.
- For parties and ladies' days: Pink Blush is always popular.
Freestanding works best for club rooms
Function rooms are rearranged constantly, and many clubs can't fix things to walls. A flower wall with a stand (from £1,430) moves from the top table to the bar area and stores away on match days. Read our guide to flower walls with stands.
Finish the room
- Floral runners (£35) dress top tables and buffets.
- A flower arch frames entrances or ceremony spaces.
- Add a neon sign with the club name for photos that promote your venue.
Frequently asked questions
Can a sports club use a flower wall for weddings?
Yes. A flower wall makes a club function room feel like a wedding venue and gives couples a photo spot, which helps win bookings.
Can a flower wall be stored away on match days?
Yes. A freestanding flower wall can be moved and stored between events, so the room can switch back to match-day use.
Which flower wall suits a club function room?
Neutral ivory designs suit the widest range of events. Some clubs choose colours that hint at their club colours.